With the development of the LCD display industry, we can see that more and more LCD displays have entered our field of vision, especially in first-tier cities. Outdoor lcd displays have become the new darling of advertisers. In the center, there are many outdoor displays; in the second- and third-tier cities, more LCD displays are also stationed, which has once again set off a boom in outdoor LCD screens. LCD new media advertisements emerge from time to time. And the large-scale interactive function has become an ideal choice for advertisers to place outdoor advertising.
Why is outdoor LCD advertising so popular among advertisers? Below we analyze from the 5 advantages of outdoor LCD advertising.
Large-size, dynamic, integrated sound and picture LCD advertising can stimulate the audience's senses in all directions, and effectively convey information to guide consumption. In the face of overwhelming advertising, the limited memory space of the audience and the infinity of information dissemination make attention gradually become a scarce resource. Therefore, the attention economy has become the biggest test of advertising effect.
Outdoor LCD advertising can be played 24 hours a day, and its information is communicated around the clock. This feature makes it easier for the audience to see, can better guide potential customer groups, and enable businesses to achieve better publicity effects with less cost.
Outdoor lcd advertising display such as portable outdoor digital signs and wall mounted outdoor digital signage can broadcast programs to more audiences in a real and timely manner through live broadcast technology. Including special topics, columns, variety shows, animations, radio dramas, TV dramas, etc., the content is rich, avoiding the contact barriers caused by the conscious and active avoidance of advertising audiences. Research shows that the dislike rate of outdoor LCD screen advertisements is much lower than that of TV advertisements.
LCD displays and portable digital poster are now widely used in stadiums, venue centers, advertising, transportation, etc., which reflect the economic, cultural and social life of a city.
The main reason why LCD advertising is favored by outdoor advertising media companies is the product advantages of the LCD display itself. As the fourth-generation emerging media, outdoor LCD screens integrate modern high-tech technologies such as environmental protection and energy saving, high-resolution imaging, natural and delicate colors, displayable video and text, and wide viewing angles, fully catering to the technical requirements of modern advertising media and urban The viewing requirements of the crowd are the perfect combination of high-tech and traditional media.
In addition, the continuous breakthrough of LCD display technology has also brought various new changes to outdoor advertising communication. For example, the outdoor high-pixel LCD display has improved from product performance to display effect. The intelligent control of the display brightness effectively removes the light pollution caused by the display screen being too bright. The outdoor LCD screen is lighter and thinner than the in-line type. The picture is also more detailed.
Compared with other media advertising, outdoor LCD screen advertising has more prominent features and advantages. The increasingly advanced LCD technology provides an opportunity for outdoor advertising to enter the LCD era. In the future, the intelligent LCD display will lead the audience to watch from a distance to intuitive interaction, and truly shorten the distance between the media and the audience.