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2021 Trend Analysis of the Supermarket Digital Signage in Malls

In 2021, the trend of the digital signage system industry has changed greatly. With the continuous advancement of technology, the digital signage system industry has shown exponential growth and changes compared with 5 years ago. The following is an analysis of the development trend of supermarket digital signage systems in 2021.

1. Supermarket digital signage has been upgraded to a full-color LED system

Most supermarket commercial display screens system trends this year have been severely affected by changes in consumer habits brought about by social remote shopping. Many companies will upgrade to full-color LED signs in 2020. For example, by placing a digital sign in their window to communicate their changing working hours and client count control. At the same time, supermarket digital signage can also show people new measures to prevent the epidemic: wear a mask and maintain social distancing.

With the continuous expansion of social distance, companies in various industries are upgrading monochrome and three-color signs to full-color LED signs. Full-color LED signs are the most versatile choice for digital signage, because they can be used to publish text, dynamic graphics, animation, images, and videos, and alternate timed publishing and advertising combinations. Full-color LED signage is also the best way to support most subsequent supermarket digital signage system trends.

2. Automatic content creation of supermarket digital signage

In order to make it easier for users to use, the digital signage system provides many in-depth industry templates.In addition to indoor digital signage displays and outdoor electronic signage,  Carry Display recognizes the increasing demand for DIY supermarket digital signage system templates, so it provides corresponding solutions. Customers only need to select the templates they have approved and replace text, pictures, videos and other materials, which greatly facilitates the use of customers.

These software systems enable you to update the logo in real time when security protocols change or when necessary communications need to be deployed. Regarding marketing materials, you can communicate with professional logo designers who can create matching templates for your text-intensive communication displays in your digital design software.

3. Personalized supermarket digital signage system

In 2021, you will see the commercial Internet of Things being integrated, incorporating consumers into personalized numbers in various ways. In the past few years, we have seen some such situations, but this year will be a year of great changes for more LED LCD screens.

Brand applications are increasingly integrated with GPS and beacon technologies to send personalized digital promotions to nearby and in-store consumers. This has changed the situation of letting consumers know about your current special offers in the past, instead creating advertisements and promotions for individual shoppers. The previous sales model was simply to deliver information to customers within a 2 block radius for promotion. The current promotion model is to dine at your restaurant or order a specific drink or food from your restaurant.

AR and VLC technologies will be used for everything from virtual trying on clothes to facial recognition in stores. In addition, these technologies can also populate consumer-specific advertisements and communications on the target LCD mirror display. For example, a virtual dressing mirror placed outside the locker room indicates that the clothes match well with the clothes they are trying on.

4. Map application for full-color LED supermarket digital signage system

As a continuation of personalized signage, many companies support social distancing by providing in-app maps (also known as digital wayfinding or interactive wayfinding), which can minimize clustering around print and digital catalogs.

Just like GPS driving guides, these apps can pinpoint consumers' locations in stores or buildings and guide them to find the most effective route from where they are to where they want to go. Although social distancing is the main goal of many people, this feature saves consumers time in large buildings and places they are not familiar with (such as schools, airports, and hospitals).